Soap For Foam
|Soap For Foam -- Michiel Reynaert -- Thu 30 Jun 2011|
Watch it here.
Somehow because of the short format and the drama without cause, nor resolution, joined by the melancholic musical element, Jesper Just's work seems to show a warm heart for soap. From the hypothesis of that relation, I am tempted to go on and see a provocative invitation to make more soap. This very short format is accessible to low budget production, without compromising esthetically. Thus I see in it a chance to play on the stereotype that sticks to soap: it keeps production costs as low as possible, aiming first and foremost to keep the audience's attention stuck to the television, so they can be exposed to the commercials for sponsors of the soaps. The relation Jesper Just creates between time frame and the drama in which we are instantly plunged without introduction, and with only the most ungraspable fragment of a context, clashes with soap's establishing of an encompassing 'world' in which the characters emotional lives are played out.